We hear from the entrepreneurs live on Crowdcube & Seedrs during the Covid-19 crisis to understand how it has affected their campaigns.
Campaign Success: LuggageHero
What attracted you to equity crowdfunding?
Crowdfunding gives us an opportunity to engage with our customers, luggage-storage partners and overall network in a unique manner – by offering them the opportunity to own a stake in LuggageHero’s success. It’s really an extraordinary way to bring people off the sidelines and onto the playing field. When customers who use our luggage-storage service, business owners that store their luggage and other players in the travel industry have a personal, vested interest in our success, it gives our business a huge boost, both financially and emotionally.
Aside from capital, how has LuggageHero benefited from crowdfunding?
We have been pleased to attract a network of international investors from every part of the world. This shows that people from all over are attracted to and can benefit from our concept. Plus it’s just fun to interact with so many different cultures. One of the things I also like about crowdfunding, at least on the Seedrs platform, is the ease in which investors can reach out, ask questions, offer suggestions and also converse with one another. It really turns the investors into a team, all rooting for LuggageHero.
Were there any resources or external support services you used for either of your Seedrs campaigns?
I always read a lot of travel industry blogs, including Skift and PhocusWire, and did some research on best practices in crowdfunding campaigns – including yours, thank you! But, no, we didn’t turn to any outside consultants. I have a great team that has been able to handle every part of the campaign internally.
What do you think has been the key to your Seedrs success?
LuggageHero’s mission is to free up travellers from carrying their luggage. I think this resonates with everyone who travels for both fun and work. Because people can relate to what we do, meaning we solve a problem that they personally have, they want to get involved.