Campaign Success: ManiLife

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ManiLife is a craft peanut butter brand and has raised over £1m on Seedrs across three campaigns. We caught up with Founder, Stuart Macdonald to find out more about his equity crowdfunding success story.  

What attracted you to equity crowdfunding?


My friend Gigi worked for Seedrs when we did our first raise – haven’t looked back. As a consumer brand, it makes a lot of sense!

Aside from capital, how has ManiLife benefited from equity crowdfunding?


We are very fortunate to have attracted over 1000 investor in our campaigns so far. These people that are actively incentivised to tell all their friends about our product and be true brand ambassadors. As a result, the relationship we have with many of our customers is stronger and they keep coming back for more.

Were there any resources or external support services you used for any of your Seedrs campaigns?


Not really – most of the work has been internally and since we’ve launched a few campaigns now we’ve nailed down the process. In terms of the campaign video – my fiancee is a whiz filmmaker – she made our most recent crowdfunding video – fortunately, she’d just gone freelance as we decided to do it, so she gave me a fantastic deal. The guys at double three tv did our first one, which was also great!

What do you think has been the key to your Seedrs success?


Having an engaged community that was primed and ready to go once we hit launch. Momentum is key and if you can hit the ground running early on your benefits from higher rankings on the platform. I put together a blog post on this which can be found here

What would be your top crowdfunding tips?

Get into overfunding as quickly as you can. It’s amazing how so many have made the same mistake – if you want to raise £1m you’re much more likely to hit it if you set your target at £250k than you are if you set your target at £1m. It’s not dishonest; it’s just smart.
We hope you find our content useful. If you have any feedback or suggestions for what you’d like to see, please get in touch

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